TITLE: Marketing Manager

REPORTS TO: Chief Development Officer

STATUS: Full-time, Exempt, Benefits Package offered

SUMMARY

The Jewish Federation & Foundation of Northeast Florida is a nonprofit organization serving Jewish donors, agencies and organizations. The Marketing Manager is responsible for effectively marketing the Federation & Foundation including its fundraising, educational, Israel advocacy, community relations, outreach, and engagement programs. This position is responsible for all aspects of Federation & Foundation marketing and communications, including strategy, planning, budgeting, production and evaluation of market segmentation, marketing communications, advertising, social media, and web content that drive successful fundraising and community building. The Marketing Manager leads the development and implementation of the marketing strategy and positioning of the organization, working with an energetic and committed team.

CORE RESPONSIBILITIES

Manage the production of all communications for the organization.
Work with outside agency to coordinate and implement quarterly magazine and any special supplements or special publications.
Content creation, design and publishing of general content as well as content for digital brochures, impact reports and other materials to be used in fundraising, community relations, and other program support utilizing internal and external resources.
Management of content and photo libraries, including updating existing content creation of new materials to broaden library scope.
Development of communication strategy to increase annual campaign fundraising, with a specific emphasis on donors $999 and below.
Coordinate web development. This includes, but is not limited to design, functionality, writing content, routine monitoring, maintenance, updating, and troubleshooting.
Development and implementation of an integrated social media plan including creating and posting of content as well as relevant reports and metrics.
Grow presence across social media channels. Engage social media followers through post replies, retweets and direct messages.
Establish and manage the annual operating plan and budget for marketing.
Work closely with the staff and marketing committee to ensure integration of marketing strategy, messaging, and standards for all divisions and areas of the organization.
Responsible for the organization's internal and external marketing initiatives.
Report metrics including monthly updates to the Board of Directors.
Work with the Marketing Committee Chair and committee to help achieve core responsibilities.

AUALIFICATIONS AND EXPERIENCE

Thorough understanding and strong commitment to the Jewish Federation & Foundation's goals and mission.
Bachelor's Degree with a minimum of 4-6 years marketing, communications, or related professional experience; Experience in nonprofit development, Jewish communal work helpful.
Demonstrate excellence in written and verbal communications skills with strong knowledge of AP writing style.
Commitment and experience in providing high quality service to donors, volunteers, grantees, and colleagues.
Consistent demonstration of integrity, tact, analytical reasoning, problem solving, and positive interpersonal skills.
Ability to manage multiple assignments with time constraints.
Proficiency with Microsoft Office and Canva required, familiarity with Adobe Creative Suite a plus.
This position may require some evening and weekend hours.
Must posses a driver's license and reliable vehicle.

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Marketing Manager