Position Overview
EWC Growth, a leading Franchisee of European Wax Center, is seeking an experienced Center Sales Director with an entrepreneurial spirit. If you are passionate about driving sales, coaching, developing, and leading others while creating a great experience for your associates and guests alike, we would love to hear from you!
The Center Sales Director is responsible for leading a high-performing team to drive revenue, exceed sales targets, and deliver an exceptional guest experience. This role focuses on sales execution, associate development, and operational excellence while ensuring EWCG Core Values are consistently upheld. The ideal candidate is a dynamic sales leader who thrives in a retail environment, fosters team accountability, and implements strategies to maximize business growth.
Skills/Abilities
- Proven ability to drive sales and consistently exceed revenue targets
- Strong business acumen with experience in performance-based sales management
- Exceptional leadership skills with the ability to coach, motivate, and develop a results-driven team
- Ability to analyze sales trends, KPIs, and financial performance to optimize revenue
- Proficiency in local marketing initiatives to increase guest traffic and brand awareness
- Effective written and verbal communication skills for engaging in all business transactions
- Strong time management and attention to detail
- Passion for guest service, coaching, and team building
- Ability to navigate and resolve challenging guest interactions with professionalism and diplomacy
Essential Functions
- Sales Leadership: Drive revenue growth by developing and executing sales strategies, tracking performance metrics, and holding team accountable for sales goals.
- KPI Management: Monitor and optimize key performance indicators (KPIs) to ensure sustained business growth, including package sale conversion rates, services per ticket, and utilization.
- Team Performance & Development: Recruit, train, and develop a high-performing sales team; provide ongoing coaching, recognition, and accountability to drive results.
- Local & Community Marketing: Implement targeted marketing initiatives twice a month to attract new guests, strengthen community relationships, and increase brand awareness.
- Goal-Setting & Execution: Establish daily, weekly, and monthly sales targets for the center and team, ensuring all goals are met or exceeded.
- Operational Excellence: Maintain accurate inventory control, ensure timely product ordering, and oversee cash management procedures.
- Guest Relations & Retention: Foster a culture of exceptional guest service to increase retention, upselling opportunities, and brand loyalty.
- Compliance & Standards: Ensure all staff maintain proper licensure, training, and adherence to state/federal/franchisor/company regulations.
- Performance Reviews & Meetings: Conduct monthly Strut Team Meetings and performance reviews to keep the team engaged and aligned with sales objectives.
- Problem-Solving & Conflict Resolution: Address guest concerns efficiently while maintaining a solution-oriented mindset that upholds the brand’s reputation.
Requirements
- 3-5 experience in Retail Operations and Sales Management, preferably in Health and Beauty services
- Demonstrated success in a bonus/commission-based sales environment
- Experience with sales forecasting and financial performance analysis
- Proficiency in Microsoft Word, Excel, and PowerPoint
Physical Demands
While performing the duties of this job, the associate is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, and crouching all day. The associate must frequently lift and/or move items over 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
